How can virtual communities create value for business?

How can virtual communities create value for business?

Virtual communities include everything from discussion boards to massive multiplayer online role-playing games and virtual realities such as Second Life. The business world has assumed that virtual communities can be leveraged to provide access to consumers and consumer data. The benefits of this assumption have not always been realized. The purpose of this article is to understand why some bus...

How Firms can Create and Appropriate Value Through Tradition

The present book presents a novel perspective of the innovation process, focusing on the strategic role that may be played by tradition as a source upon which building novelty and shaping competition. Following the recombinant view of innovation, which sees knowledge creation as a recombination associated with the development of a new product, process, or market by combining existing bits of kn...

Studying how e-markets evaluation can enhance trust in virtual business communities

One of the major drawbacks of conducting business online is the raised level of risk associated with business transactions. Potential business partners usually have limited information about each other’s reliability or product / service quality before an online transaction. In this paper, we focus on the problem of selecting a trustful electronic market (e-market), in order to perform business ...

How can we enhance the value of laboratory tests?

Today, the pressures on the healthcare systems for the controlling of the costs are extreme and all sectors try to demonstrate the value of their services by justifying the activities and expenditures so the value can be describe in terms like quality, efficiency, effectiveness, patient satisfaction, cost effectiveness .The value of the lab testing is generally directed to their costs and the c...

How Manufacturers Can Unlock Business Value via IoT Analytics